Andrew Goodwin (1992) argues that in music videos 'narrative relations are highly complex' and meaningcan be created from the individual audio viewers musical taste to sophisticated intertextuality that use multidiscursive phenomina of western culture. He suggests that they are mainly dominated by advertising references, film, pastiche and reinforce the postmodern 're-use' tradition.
Music Video - audio visual poetry
Micheal Shore (1984)argues that music videos are:
Recycled styles... surface without substance... simulated experience... information overload... image and style scavengers... ambivalence... decadence... immediate gratification... vanity and the moment... image assults and outre folks.
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