Audience Research

The target audience for my music video is teenagers and young adults, between the ages of 16 and 24, both boys and girls. I have chosen an age group of 16-24 for my target audience as i feel that this is the age group when people mostly go out at the weekends with friends to night clubs and partys, and i feel that the narrative behind my music video will attract most ,to girls and boys, of this age and they will be able to identify with it. The socio-economic class that would be attracted to my video would both working class and middle class as people from these classes would most likely be able to identify with story behind my video.