Music video - Usher feat. Pitbull: Dj got us fallin in love again

Music video: Usher feat. Pitbull - DJ Got us fallin in love again.

The genre of this music video by Usher is a mix between hip hop and R&B. The mis-en-scene within the music video is very stereotypical of the type of genre that is protrayed in the video because of the use of characters, location, costumes, and props. These have been used to attract the target audience. The location, in a nightclub, that has been used will automatically appeal to the audience as they can relate to it as people of this age group tend to be out most weekends at nightclubs. In the beggining it is mainly long shots of the artist (usher) and it is also very dark, i think this keeps the audience in suspense about what is about to happen and makes them think about the narrative behind the music video. As the music video progresses and the music starts to play the artist is revealed more, doing this by having close ups of ushers face. The props/costumes and characters that have been used symbolize the social class of them, which is quite wealthy. This could make the viewer idolize usher.