Andrew Goodwin (1992) & Micheal Shore (1984)

Andrew Goodwin (1992) argues that in music videos 'narrative relations are highly complex' and meaningcan be created from the individual audio viewers musical taste to sophisticated intertextuality that use multidiscursive phenomina of western culture. He suggests that they are mainly dominated by advertising references, film, pastiche and reinforce the postmodern 're-use' tradition.

Music Video - audio visual poetry
Micheal Shore (1984)argues that music videos are:
Recycled styles... surface without substance... simulated experience... information overload... image and style scavengers... ambivalence... decadence... immediate gratification... vanity and the moment... image assults and outre folks.

Madonna: Strike a Pose

This music video by Madonna is very classy and sophisticated, this is shown through the use of mis-en-scene within the video. In the video the props used such as statues and large photo frames etc. Represent wealth, also the clothes that Madonna and her cast members are wearing represent this as the waiters and maids (models) are dressed very smartly and in suits, whilst at the same time Madonna looks very elegant dressed like Marilyn Monroe, She looks like this throughout her video. The video is shot in black and white, which recalls the look of films and photography, and the style is mainly 40’s, 50’s glamour, from the Golden age of Hollywood.
The Golden age of Hollywood: The start of the Golden Age was arguably when The Jazz Singer was released in 1927 and increased box-office profits for films as sound was introduced to feature films. Most Hollywood pictures adhered closely to a genre—Western, slapstick comedy, musical, animated cartoon, biopic —and the same creative teams often worked on films made by the same studio. The cultural references made in the video e.g. Marilyn Monroe, it’s almost like Madonna is trying to say she is as famous as them. This is shown by the close-up shots of Madonna ‘striking a pose’. These shots show Madonna presenting herself to her audience, giving her performance and showing her gratification. Also there were many other famous stars of this era that were name-checked in the song’s lyrics, such as Marlene Dietrich, Katharine Hepburn and Jean Harlow.

The cinematography used in the video is very effective at representing what the video is trying to portray. Throughout Madonnas'video there has been many different shots used to interest the audience and give them a clear view and undertanding of the narrative behind the music video. These include shots such as mid shots, medium close ups, close ups and long shots with the occasional wide shot of the whole cast and visual imagery in the video. In the opening scene of the video the first shot is a medium close up of some feathers, this is really effective in the opening of the video as it shows, to the audience, the theme of the video and it also shows that itis classy and targeted at the upper class, as you would usually find big, elegant feathers in big shows in places like and in the video this is what madonnais trying to recreate is 'The Golden Age of Hollywood'. moving into the second shot, it is of the models that have been casted for her video. These shots of them are mainly mid shots and medium close ups, which is good because is another way of how the audience can nderstand the video. the models are dressed very smartly and elegant, which gives a good representation of whta they are tryin to do in video. The first shot of madonna in the video is of her back although the viewer, in this scene, can't see her face this shot is still very effetive. The shot used is a mid shot. the clothes that madonna is wearing in this scene/shot are very classy to fit with the rest of the video.

Cast list:

For my cast i intend to use four people to create a band, these will include:
Lucy Coggin
Adam Waslin
Adam Wilson
Rosie Bryan
All my cast members are very reliable and will fit in great with the idea for my video. I intend to have one of my cast as the lead in the band as this is very stereotypical of bands, to have a lead singer that stands out. The others will also stand out and they will all look unique but will still fit in together to look like a band and to fit in with the genre of my video.

Music Video - Swedish house mafia Vs Tinie Tempah: Miami 2 Ibiza

Music video: Swedish house Mafia Vs Tinie Tempah - Miama 2 Ibiza

Music Video - Rihanna: Only Girl

Music Video - Rihanna: Only Girl
This music video is by rihanna, a famous artist all over the world.

Analysis of lyrics :)

According to Cruz "The song 'Dynamite' itself is about when you go to the club and when you go to a party and when you're just going out ... you got to feel like, 'I'm just gonna explode.

Although the lyrics of the song are ment to represent going out to partys and having a great time, his video for the song only shows this slightly. i think the lyrics of the song are really suited to my target audience as it would appeal to them, alot of younger people go out with friends patrtying and this song fits in perfectly with the idea i have for my music video.

I came to dance, dance, dance, dance
I hit the floor'
Cause that's my, plans, plans, plans, plans
I'm wearing all my favoriteBrands, brands, brands, brands
Give me space for both my hands, hands, hands, hands
You, you
Cause it goes on and on and on
And it goes on and on and on

I throw my hands up in the air sometimes
Saying AYO
Gotta let go
I wanna celebrate and live my life
Saying AYO
Baby, let's go'

Cause we gon' rock this club
We gon' go all night
We gon' light it upLike it's dynamite
Cause I told you once
Now I told you twice
We gon' light it up
Like it's dynamite

I came to move, move, move, move
Get out the way me and my crew, crew, crew, crew
I'm in the club so I'm gonna do, do, do, do
Just drop the phone, came here to do, do, do, do
Yeah, yeah

Cause it goes on and on and on
And it goes on and on and on

I throw my hands up in the air sometimes
Saying AYO
Gotta let go
I wanna celebrate and live my life
Saying AYO
Baby, let's go

'Cause we gon' rock this club
We gon' go all night
We gon' light it upLike it's dynamite
Cause I told you once
Now I told you twice
We gon' light it upLike it's dynamite

I'm gonna take it all out
I'm gonna be the last one standing
I'm alone and all I
I'm gonna be the last one landing
'Cause I, I, Believe it
And I, I, I
I just want it all
I'm gonna put my hands in the air
Hands in the airPut your hands in the air

I throw my hands up in the air sometimes
Saying AYO
Gotta let go
I wanna celebrate and live my life
Saying AYO Baby, let's go

'Cause we gon' rock this club
We gon' go all night
We gon' light it up
Like it's dynamite
Cause I told you once
Now I told you twice
We gon' light it up
Like it's dynamite

Music video - Usher feat. Pitbull: Dj got us fallin in love again

Music video: Usher feat. Pitbull - DJ Got us fallin in love again.

The genre of this music video by Usher is a mix between hip hop and R&B. The mis-en-scene within the music video is very stereotypical of the type of genre that is protrayed in the video because of the use of characters, location, costumes, and props. These have been used to attract the target audience. The location, in a nightclub, that has been used will automatically appeal to the audience as they can relate to it as people of this age group tend to be out most weekends at nightclubs. In the beggining it is mainly long shots of the artist (usher) and it is also very dark, i think this keeps the audience in suspense about what is about to happen and makes them think about the narrative behind the music video. As the music video progresses and the music starts to play the artist is revealed more, doing this by having close ups of ushers face. The props/costumes and characters that have been used symbolize the social class of them, which is quite wealthy. This could make the viewer idolize usher.